Unapologetically Plastic

Ken Segall auf seinem Blog →

Unfortunately for Apple, creativity can be a double-edged sword. The “unapologetically plastic” line in the product video was so interesting and memorable, it got played back over and over in articles about the lackluster demand for iPhone 5c. Not exactly what Apple intended.

Anfänglich dachte ich ebenfalls, dass ein iPhone 5c floppen wird, inzwischen sehe ich jedoch zu viele Plastik-iPhones in freier Wildbahn um von Flopp zusprechen.

Photo by Jonitors | CC BY 2.0